What a Morgan cost, when it was new

Prices

From a £95 three-wheeler in 1912 to a £75,895 Plus 4 in 2026.

480prices recorded
9models priced
1912–2026covered

What did a Morgan cost when it was new? Every price here is exactly as it was printed: 480 of them, from factory lists, brochures and road tests.

The tables preserve each price’s original currency, body style and period wording, without conversion or rounding. The curve is the one view that adjusts sterling for inflation, so prices from different eras can be compared.

£951912 · Three-wheeler

The first price in the record, for a 1912 three-wheeler.

£75,8952026 · Plus 4

A Plus 4 on the latest list. Both as printed; the curve below adjusts for inflation.

What it cost when it was new

Every sterling price on record, from 1912 to 2026. The band is the spread between the cheapest and dearest Morgan on the list that year; the line is the cheapest. Switch to 2025 money to see what the figures were actually worth.

2025£41,995Trike£41,995 in 2025 moneyup to £103,570 for the Supersport

Each gridline is ten times the one below — a straight scale would flatten the first fifty years into the baseline. The 2026 list is left off here: the price index only reaches 2025.

Follow the price record

What the money meant

A list price on its own says little. Set against a wage, the rest of the range and the other cars in the showroom, it starts to.

What a Morgan Cost in WagesHow many months of an average British wage did a new Morgan take?

Historic Earnings · 1920–2024

Click a year below to see what a Morgan cost against it.

1968: average UK wage £790 a yearBank of England

Average earnings were about £790 a year. The 4/4 came to ten months of them, and the mighty Rover V8 Plus 8 to a year and a half.

These are the factory’s prices before purchase tax, which the buyer paid on top: Motor Sport’s road test that December priced the Plus 8 at £1,487 with the tax and seat belts. Motor Sport, December 1968

4/4 Two-Seater£6700.8 years of earnings (~10 months)

Plus 8£1,1551.5 years of earnings (~18 months)

Try it with your own salary (£ per year):

The Price LadderFrom the plainest Morgan on the list to the grandest

In the early days a few pounds separated one Morgan from the next. By 2024 the gap between the Super 3 and the Plus Six was more than £49,000!

Click a year below to see that year's price ladder.

1968: the dearest cost 1.72× the cheapest

£485 apart

Cheapest4/4 Two-Seater£670

DearestPlus 8£1,155

Then came the Plus 8! It cost £485 more than a 4/4, and needless to say it was worth every penny…

Morgan and the CompetitionWhat else could you buy for the money in 1961?

Period Rivals

Click a year below to see what else it would have bought.

1961 · The British Sports Car Boom

Morgan 4/4 Series IVThe BaselineThe Motor, 25 April 1962

£729

Austin-Healey Sprite Mk II-3% vs Morgande luxe, with hardtopThe Motor, 12 July 1961

£705

Triumph TR4+50% vs Morganearly 1962Autocar, 1962

£1,095

Jaguar E-Type Series 1+188% vs Morganopen two-seaterMotor, 22 March 1961

£2,097

Every price here is the one the magazines printed with their road tests, purchase tax and all (the factory’s own list said £520 for the 4/4, before the tax). The 4/4 cost much the same as a Sprite, two-thirds of a TR4 and about a third of an E-Type.

The archive

Prices as printed

Search the original entries or jump straight to a decade. The wording and currencies are preserved from the source material.

108 of 108 years

The 1910’s

Morgan list prices in the 1910’s, by model
Year	Trike
1910	—
1911	—
1912	1str £95 2str £105
1913	2str £105 Racer £115 DeLuxe £120
1914	2str £105
1918	Grand Prix £137
1919	—

The 1920’s

Morgan list prices in the 1920’s, by model
Year	Trike
1920	Runabout £105
1921	Runabout £115
1922	Runabout £150 Runabout F5850 Standard £150 Grand Prix £180 DeLuxe (ac) £170 Deluxe (wc) £186 Family (ac) £191 Family (wc) £191
1923	Runabout £123 Runabout F4980 Standard £135 Deluxe £155 Family £162
1924	Standard £110 De Luxe (ac) £130 De Luxe (wc) £140 Family (ac) £135 Family (wc) £145 Aero (wc) £148 Aero (ohv) £148 Grand Prix (wc) £138
1925	Standard £95
1926	Standard £95 Family £116 De Luxe £117 Aero JAP £130 Aero Blackborne £142
1927	Standard £89 De Luxe (ac) £110 De Luxe (wc) £120 Family (ac) £111 Family (wc) £121 Aero £127
1928	DeLuxe £92 Super Sports Aero £150
1929	DeLuxe £86 DeLuxe £92 Family £92 Aero £115 Super Sports £155

The 1930’s

Morgan list prices in the 1930’s, by model
Year	Trike	4/4
1930	Aero £128 Family £87	—
1931	Aero £105 Family £85(B chassis) Sports Family JAP £129 Sports Family (wc) £115 M chassis Aero £124 SS £145	—
1932	Aero (ac) £95 Aero (wc) £100 Family £75 SS £120	—
1933	SS £135 Sports 2str £110 Sports Family £115 Family (ac) £98 Family (wc) £103	—
1934	Family (wc) £105 Sports Family (ac) £120 Sports Family(wc) £115 Sports (wc) £110 Sports (ac) £115 F £120 SS £135 Van £105	—
1935	Family £105 Sports Family £115 Sports £110 SS (ac) £127 SS (wc) £137 4cyl £120	—
1936	2s Sports £101 MX2 SS £126 MX4 SS £136 4s Family £96 4s Sports Family £110 4cyl £115	2str £180
1937	Sports £101 SS £126 4cyl 4p £115 4cyl 2p £120	2str £210
1938	SS 2cyl £126 SS 4cyl £136 4cyl 2s £120 4cyl 4s £115	—
1939	SS 2cyl £126 US$1050 F type £120	2str £199 4str £215 DHC £236

The 1940’s

Morgan list prices in the 1940’s, by model
Year	Trike	4/4
1946	F Super £245 F 4str £205	2str £355 4str £378 DHC £395
1947	—	—
1948	—	2str £390 4str £408 DHC £432
1949	F Super £260	2str £435 4str £450 DHC £495

The 1950’s

Morgan list prices in the 1950’s, by model
Year	Trike	4/4	Plus 4
1950	—	—	2str £510 DHC £565
1951	F 4 £270 F Super £285	—	2str £535 4str £550 DHC £565
1952	—	—	2str £565 DHC £590 4str £550
1953	—	—	2str £565 4str £580 DHC £620
1954	—	—	2str £585
1955	—	2str £450	2str (TR2) £595 2str (Vanguard) £610 2str US$2595 DHC £640 DHC US$2695 4str (TR2) £610 4str (Vanguard) £580 4str US$2645 SnobMog US$2750
1956	—	2str £450	—
1957	—	2str £475 US$2420 Competition £550	—
1958	—	2str £498 Comp £550	2str £594 (Vanguard) 2str £645 (TR) 4str £609 (Vanguard) 4str £660 (TR) DHC £641 (Vanguard) DHC £693 (TR)
1959	—	—	2str US$2850

The 1960’s

Morgan list prices in the 1960’s, by model
Year	4/4	Plus 4	Plus 4 Plus	Plus 8
1960	2str £498	2str £645	—	—
1961	2str £520	2str £655 4str £670 4str US$2850 DHC £710	—	—
1962	2str £545 2str US$2340	2str £675 4str £690 DHC £730 SS £925	—	—
1963	2str £545	2str £675 4str £690 DHC £730 SS £925	—	—
1964	2str £565 Competition £625	2str £675 4str £690 SS £925	£1,055	—
1965	2str £565, US$2688 2str Au £1,185 Comp US$2792	2str Au £1,387, US$3071 4str US$3156 DHC US$3398 SS US$3896	Au £2,000, US$4030	—
1966	2str £714 Competition £787	—	£1,276	—
1967	2str £670 Comp £695	2str £715 4str £725 DHC £780 SS £950	—	—
1968	2str £670 Comp £695	2str £715 2str US$3,850 4str £725 DHC £780 SS £950	—	£1155 AU$4920
1969	2str £877 Competition £909 4str £948	—	—	US$3,500

The 1970’s

Morgan list prices in the 1970’s, by model
Year	4/4	Plus 8
1970	2str £1085 4str £1164	£1,390 US$2800
1971	—	£1750 US$4,500
1972	2str £1235 4str £1335	£1755 US$5,200
1973	—	—
1974	2str £1,435 4str £1,540	£1,900
1975	2str £1,738 A4,590	A6,600
1976	—	—
1977	2str £3250 US$10,500 4str £3575	£5040 US$14,500 LW US$15,250
1978	2str £3575, Au$40,250 4str £3975, Au$43,650	£5,095 Au$59,450
1979	2str £4310 4str £4790	£6,560

The 1980’s

Morgan list prices in the 1980’s, by model
Year	4/4	Plus 4	Plus 8
1980	2str £4985 4str £5525	—	£7200 Turbo US$23,500
1981	2str £4,985 4str £5,525	—	£7,200
1982	2str £7,244 4str £7,973	—	£10,496
1983	2str £6,310 4str £6,945	—	£8,425
1984	2str £6.878 4str £7,570	—	£9,352 US$26,000
1985	4str £9,300	2str £10,901	£12,999 US$25,000
1986	2str £7,915 4str £8,630	2str £9.275 4str £9,965	£10,635 FI £11,910
1987	2str £8,235 2str (+4 body) £8,895 4str £8,975 4str (+4 body) £9,585	—	FI £12,390
1988	2str £8,730 2str (+4 body) £9,430 4str £9,515 4str (+4 body) £10,160	2str £13,000 4str £14,500	£13,135
1989	2str £9,445 2str (+4 body) £10,210 4str £10,295 4str (+4 body) £10,990 AU$68,500	2str £11,385 4str £12,250	£14,210

The 1990’s

Morgan list prices in the 1990’s, by model
Year	4/4	Plus 4	Plus 8
1990	2str £11075 2str +4 Style £12250 4str £12075 4str +4 Style £13250	2str £13675 4str £14750	3.9 L £17950 US$37,500
1991	—	—	£23,859
1992	2str £12,650 2str (+4 body) £13,895 US$35,000 4str £13,710 4str (+4 body) £14,955	2str £15,600 4str £16,760	£20,280 US$50,000
1993	£16,256	2str £19,963 4str £21,455	£25,955
1994	2 str £16,256	—	£25,935
1995	—	2str £21,896 4str £23,529	US$43,805
1996	2 str £15,995	2str £19,380 4str £20,825	3.9L £24,960
1997	2str £17,020	2str £20,850 4str £22,125	3.9L £25,500 4.6L £27,650
1998	2str £19,999	—	£32,489
1999	2str £17,525 4str £22,125	2str £21,580	3.9L £26,400 US$59,000 4.6L £28,620

The 2000’s

Morgan list prices in the 2000’s, by model
Year	4/4	Plus 4	Plus 8	Aero 8	Roadster
2000	2str £23,000	2str £22,225	3.9L £27,190 4.6L £29,480	—	—
2001	2str £19,425 4str £23,175	—	—	£49,950	—
2002	2 str £20,590 Lowline £21,300	—	£30,210 US$61,000	—	—
2003	—	—	£34,000 US$61,000	—	—
2004	Runabout £18,960 2str £21,525 E41,925 4str £25,178	2str £23,925 4str £tba	US$73,500	£49,787 US£58,500	2str £29,780 Lightweight £24,999
2005	2str £20,000 A$97,000	2str £23,925 4str tba	—	£49,787 US Spec £58,500	2str £29,780 US $73,950 Lightweight £27,500
2006	2str £20,700 Anniversary Ed. £23,787	2str £24,750 4str £27,250	—	£62,500 (US) £53,181 (UK)	2str £30,800 4str £33,300 US $73,950
2007	2str £21,272	2str £25,246 4str £27,800	—	£53,191 Aeromax £110,000	2str £31,106 4str £33,957
2008	2str£21,272	2str £25,247 4str £27,800	—	£57,872 America US$129,950	2str £31,106 4str £33,957
2009	2str £22,501	2-str £25,900	—	£62,500 (US) £53,181 (UK)	2str £32,500 4str £34,500

The 2010’s

Morgan list prices in the 2010’s, by model
Year	Trike	4/4	Plus 4	Plus 8	Aero 8	Roadster	Plus Six
2010	—	2str £24,500 £26,800 (lhd) AUS Sport $78,500	2str £27,300 £28,400 (lhd) 4-str £32,251 (rhd) AUS $89,910	—	A.S.S £85,000 (rhd) £93,500 (lhd)	2str £32,500 4str £35,000 (rhd) 2str £35,000 (lhd) AUS $122,900 Roadster AUS Sport $132,910	—
2011	£25,000 Pedal car £2,510	2str 1.6 Sport £25,746 2str £24,800	2str 2.0 £27,300 Sport £30,996 4str £30,150	—	Aero SS £120,000	2str £33,333 Sport £36,250 4str £36,667	—
2012	Sport £25,000 Bespoke £25,000 Superdry £28,333	2str £31,500	2str £35,400 4str £40,200	£85,200	Aero SS £126,900 Aero Coupe £99,950	2str £45,900 4str £51,000	—
2013	—	A$ 79,990	A$ 94,990	A$ 228,990	—	A$ 133,990	—
2014	£25,950: Superdry£28,333	£33,075	2str-£36,285 4str-£41,205	£85200 Speedster-£69,995	—	2str-£45,900 4str-£51,000	—
2015	UK £26,500	UK £28,937 AUS $95,903	UK £ 31,750 AUS $108,254	UK £61,245 AUS $243,962	UK £79,995	UK £40,000 AUS $150,334	—
2016	UK £27,200	UK £29,995	UK £38,880	UK £75,600	—	—	—
2017	—	AUS $89,900	—	—	—	—	—
2018	US$45,000 UK £29,995	—	UK £36,755 US $69,995	Anniversary Edition: £129,900	Final Edition: £119,900	UK £45,895 US $ 79,995	—
2019	£39,486	£40,206	£44,106	—	—	£55,074	£77,995

The 2020’s

Morgan list prices in the 2020’s, by model
Year	Trike	Plus 4	Plus Six	Supersport
2020	UK 43,460	UK 59,995	UK 79,996	—
2021	UK 43,460	UK 52,496	UK 79,996	—
2022	UK 34,996 (Super-3)	UK 54,162	UK 89,995	—
2023	US $53,938	UK 71,829	UK 90,389	—
2024	UK 41,995 (Super-3)	UK 74,406	UK 91,498	—
2025	UK 41,995 (Super-3)	UK 69,995	—	UK 103,570 (incl VAT)
2026	UK 39,995	UK 75,895	—	UK 88,102 (w/o VAT)

Prices are collected from factory lists, brochures and contemporary road tests. Spotted one that’s wrong or missing? Tell me.

Today’s-money figures use the Office for National Statistics’ Retail Prices Index: Long run series: 1800 to 2024: Jan 1974=100, the same long-run series the Bank of England’s own inflation calculator runs on. Contains public sector information licensed under the Open Government Licence v3.0. It reaches 2025, so the 2026 list is shown in the money of the day only. Only sterling is charted: converting the American and Australian figures would need an exchange rate for every year on top of the price index, and two estimates stacked on one number is a worse answer than none.

Sources

Where this comes from

Where the wages and the other cars’ prices in “What the money meant” come from. The Morgan prices are the factory’s own lists, as in the tables, unless a Morgan carries a source of its own.

Show all 15 sources

Bank of England

Bank of England, “A millennium of macroeconomic data”, version 3.1 (Ryland Thomas and Nicholas Dimsdale), average weekly earnings per person. The yearly figures can be read as FRED series AWEPPUKA. Checked 5 October 2026.

A mean across all employees, spliced by the Bank from academic and official series; the site multiplies the weekly figure by 52 (1920 £2.88, 1936 £2.01, 1950 £5.08, 1968 £15.20, 1985 £131.80). It is not the same measure as the official full-time median used for 2008 and 2024.
Motor Sport, December 1968

W. B. [Bill Boddy], “Road Test: The 3½-litre Morgan Plus-8”, Motor Sport, December 1968. Checked 4 October 2026.
ASHE 2008

Department of Enterprise, Trade and Investment (Northern Ireland), “Northern Ireland Annual Survey of Hours and Earnings 2008”, statistics bulletin, 14 November 2008: UK median gross annual earnings for full-time employees, April 2008, £25,123. Checked 5 October 2026.

The official ASHE figure for the whole UK, quoted in Northern Ireland’s bulletin; the Office for National Statistics’ own 2008 release is no longer on its website.
ONS, ASHE 2024

Office for National Statistics, “Employee earnings in the UK: 2024” (Annual Survey of Hours and Earnings), 29 October 2024: median gross annual earnings for full-time employees, April 2024, £37,430. Checked 5 October 2026.
Motor Sport, March 1983

Bill Boddy, “Austin 7 comparisons”, Motor Sport, March 1983. Checked 5 October 2026.

Written long after the fact; Boddy gives the tourer or Chummy at £149 by September 1925 on the authority of the Austin Seven historian R. J. Wyatt.
Museu do Caramulo

Museu do Caramulo, “Morris Cowley”, collection page: the price fell from £465 in 1920 to £162 10s by 1925. Checked 5 October 2026.

A museum’s note on its own car; it does not say which body the 1925 price was for (other accounts give it for the two-seater with dickey).
The Motor, 25 April 1962

“The Morgan 4/4”, The Motor, 25 April 1962: the Series IV test car cost £729 including taxes on the home market. As cited by Wikipedia, “Morgan 4/4”. Checked 5 October 2026.

Read through Wikipedia’s citation of the road test, not in the magazine itself. The factory list price for the 4/4 in 1961 was £520, before purchase tax.
The Motor, 12 July 1961

“The Austin-Healey Sprite Mk II”, The Motor, 12 July 1961: the de luxe test car, with hardtop, cost £705 including £208 of taxes. As cited by Wikipedia, “Austin-Healey Sprite”. Checked 5 October 2026.

Read through Wikipedia’s citation of the road test, not in the magazine itself. A plainer Sprite cost less.
Autocar, 1962

“Cars for summer: the Triumph TR4”, Lancaster Insurance, 24 July 2018: when Autocar tested a TR4 in very early 1962 the price was £1,095. Checked 5 October 2026.

An insurer’s article quoting the Autocar road test, which was not seen itself. By January 1963, after purchase tax was cut, Motor Sport gave the TR4 at £906 16s 3d.
Motor, 22 March 1961

“The Jaguar E-Type”, Motor, 22 March 1961: the open test car cost £2,097 including taxes. As cited by Wikipedia, “Jaguar E-Type”. Checked 5 October 2026.

Read through Wikipedia’s citation of the road test, not in the magazine itself.
Motor Sport, May 1985

G. C., “TVR 390 SE”, Motor Sport, May 1985: the same convertible “with the Ford V6 for £13,900, or the 3.5 V8 for £15,500”. Checked 5 October 2026.
evo

Ethan Jupp and Peter Tomalin, “Porsche 911 3.2 Carrera (1984–1989) review”, evo, 11 August 2025: “When launched in 1984 the 3.2 Carrera cost from £22,537.” Checked 5 October 2026.

A modern magazine’s figure for the coupé at its 1984 launch; no dated 1985 price list was found.
Caterham Cars

Caterham Cars, “Seven 420”, caterhamcars.com (read 5 October 2026): from £41,990. Checked 5 October 2026.

Caterham’s current price rather than its 2024 one; no dated 2024 price list was found. Factory assembly costs extra.
Porsche, October 2025

Porsche, “How much is a new Porsche 718 Boxster?”, porsche.com, 9 October 2025: from £55,800 in the UK. Checked 5 October 2026.

Porsche’s own price, but from October 2025 rather than 2024; no dated 2024 UK price list was found.
Top Gear

Top Gear, “Lotus Emira: buying”, 28 August 2023 (updated 15 January 2025): only First Editions on sale “certainly into mid-2024”, at “£81,495 for the i4”. Checked 5 October 2026.