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Morgan Turns 100

posted Nov 15, 2010, 7:10 PM by L.D. McLaughlin Jr.
David LaChance, December 21, 2007
The ageless Morgan Plus 4 — this one’s a 2005 model — is sure to be well represented as the Malvern Link manufacturer celebrates 100 years in business in 2009. The Morgan Motor Company, which has survived to become Britain’s largest independent automobile manufacturer, will be celebrating 100 years in 2009, and the planning has already begun. “This is a year-long celebration which aims to include the whole of the Morgan world from employees and owners to dealers and suppliers, and you will see that each event is themed to take this into account,” the organizers say on the official Centenary Web site. “Everyone has different associations with Morgan and their own special part to play in the celebrations.”

It might seem like a long way from now, but Morgan has never been a company to do things in a rush — remember, they still haven’t found a material they like better than good old ash for making body frames. The enthusiast Web site has already begun canvassing Morgan Owners Club members to see how many will be attending, with or without their cars.

The high point of the year’s worth of events will be the Centenary Celebration Weekend at Cheltenham Racecourse, including a gala dinner for 1,200, gymkhanas and more, scheduled for July 31 through August 2, 2009. Although the epicenter for the worldwide celebrations will be Malvern Link, the location of the Morgan factory, it’s reasonable to assume that Morgan clubs on our side of the Atlantic will be planning events of their own. For anyone interested in the “First and Last of the Real Sports Cars,” a factory visit is a must-see; what better time to plan it for than the Centenary? Besides, with any luck, the dollar might have regained some of its strength against the pound by then. - By David LaChance